{"product_id":"9780789747884","title":"Global Search Engine Marketing: Fine-Tuning Your International Search Engine Results","description":"\u003cp\u003eUse search to reach all your best customers-worldwide!\u003c\/p\u003e\u003cp\u003eDon't settle for U.S.-only, English-only search marketing: master global search marketing, and reach all your most profitable customers and prospects-wherever they are!\u003c\/p\u003e\u003cp\u003eLeading global search experts Anne Kennedy and Kristján Már Hauksson identify all the challenges associated with global search marketing, and offer proven solutions for every key issue, from culture and communication to technology and law. Discover surprising local differences in how people search, craft online marketing campaigns that reflect local cultures, and learn how to profit from tools and social platforms most North American marketers have never even heard of!\u003c\/p\u003e\u003cp\u003eYou'll Learn How To:\u003c\/p\u003e\u003cp\u003eBuild cost-effective campaigns that leverage commonalities in global search markets\u003c\/p\u003e\u003cp\u003eChoose the right search media for each market- including markets Google doesn't dominate\u003c\/p\u003e\u003cp\u003eAchieve higher rankings in search engines around the world\u003c\/p\u003e\u003cp\u003eOrganize effective global pay-per-click campaigns\u003c\/p\u003e\u003cp\u003eSearch-optimize online PR and other content\u003c\/p\u003e\u003cp\u003eCraft mobile sites and apps for international audiences\u003c\/p\u003e\u003cp\u003eUse web analytics to track KPIs in multilingual\/multicultural campaigns\u003c\/p\u003e\u003cp\u003eFind the best non-U.S. information resources for better search marketing\u003c\/p\u003e\u003cp\u003ePrepare for the future of global search\u003c\/p\u003e","brand":"Que","offers":[{"title":"Default Title","offer_id":47020125159664,"sku":"9780789747884","price":24.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780789747884_p0.jpg?v=1763724774","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780789747884","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}