{"product_id":"9780789748867","title":"Spin Sucks: Communication and Reputation Management in the Digital Age","description":"\u003cp\u003e \u003cb\u003eUnleash Your Secret Weapon for Restoring Trust: Open, Honest Communications!\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003e \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eMost PR books tell you how to “spin” your message. People are sick of that! \u003ci\u003eSpin Sucks \u003c\/i\u003ewill teach you how to communicate honestly, responsibly, openly, and authentically…and truly \u003ci\u003eearn \u003c\/i\u003ethe trust of your customers, stakeholders, investors, and communities.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eTop PR thought leader and blogger Gini Dietrich runs the number one PR blog in the world, spinsucks.com, where she shares cutting-edge tips and tools for effective, ethical communications. Now, she’s integrated all she’s learned into a complete, actionable guide for every business leader who understands there are new rules to communications, but don’t know what to do. No matter what your organization does, Dietrich will help you:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003e Share your story more powerfully—without sex, extortion, or “truth-stretching” \u003c\/li\u003e\n\u003cli\u003e Humanize your organization, even if you don’t have outsized personalities \u003c\/li\u003e\n\u003cli\u003e Tell the truth, using the best techniques honed by centuries of storytellers \u003c\/li\u003e\n\u003cli\u003e Overcome whisper campaigns, anonymous attackers, and trolls \u003c\/li\u003e\n\u003cli\u003e Create fresh, honest content that’s compelling to both humans \u003ci\u003eand \u003c\/i\u003eGoogle \u003c\/li\u003e\n\u003cli\u003e Systematically prepare yourself to engage more successfully online \u003c\/li\u003e\n\u003cli\u003e Clarify and close gaps between your message and your customer’s perception \u003c\/li\u003e\n\u003cli\u003e Celebrate your brand ambassadors \u003c\/li\u003e\n\u003cli\u003e Master seven steps for handling online criticism, and transforming critics into fans \u003c\/li\u003e\n\u003cli\u003e Keep others from stealing your great content \u003c\/li\u003e\n\u003cli\u003e Learn actionable lessons from others’ successes (and failures) \u003c\/li\u003e\n\u003cli\u003e Develop more positive, productive agency (or client) relationships \u003c\/li\u003e\n\u003cli\u003e Converge paid, owned, earned, and shared media—and get more value from all of them \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003espinsucks.com\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Que","offers":[{"title":"Default Title","offer_id":47016246706416,"sku":"9780789748867","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780789748867_p0.jpg?v=1763668153","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780789748867","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}