{"product_id":"9780789749857","title":"How to Measure Social Media: A Step-By-Step Guide to Developing and Assessing Social Media ROI","description":"\u003cb\u003eYour 100% Actionable, Proven Framework for Delivering Rock-Solid Social Media Business Metrics—Painlessly\u003c\/b\u003e \u003cp\u003eThink social marketing is worth it? Prove it. If your boss hasn’t demanded that yet, he will. Then what? Hand him some jive about “return on conversation”? Think that’ll fly? You’ll be gone so fast you won’t know what hit you. You know damn well what your boss cares about: Sales Volume. Costs. Revenue. This book will help you measure all that: credibly, accurately, and in drill-down detail.\u003c\/p\u003e\u003cp\u003eBet you can’t wait to see his face when you walk in with metrics that stand up to his most brutal questions. We’re not just talking about getting “buy-in” or begging for your proverbial “seat at the table.” We are talking about numbers that make careers. This book will prove your indispensability to even the most clueless executive in your company.\u003c\/p\u003e\u003cp\u003eHere’s the best part: It’s not hard. You won’t need to become a math nerd. The tools are cheap (or free), and you’re probably sitting on most of the data. This book will give you everything else, including simple step-by-step techniques for creating measurable strategies and getting the data to prove they deliver. You’ll also get super helpful hands-on exercise worksheets where you can jot down your answers and notes. Nichole Kelly has been refining this stuff for 14 years. She’s helped hundreds of marketers prove their value to bosses and boardrooms. Now it’s your turn.\u003c\/p\u003e\u003cp\u003eIf you’re a marketer or agency pro, this is a game you have to play. Win it.\u003c\/p\u003e\u003cp\u003eReliable answers to questions like:\u003cbr\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003eHow much revenue did our activities on social media platforms generate this month?\u003c\/li\u003e \u003cli\u003eAre social media prospects more likely to convert to customers?\u003c\/li\u003e \u003cli\u003eWhich status update delivered the highest conversion rate?\u003c\/li\u003e \u003cli\u003eHow long do we retain new social media customers?\u003c\/li\u003e \u003cli\u003eDo they spend more or less than customers from other channels?\u003c\/li\u003e \u003cli\u003eDo they make repeat purchases more often than other customers?\u003c\/li\u003e \u003cli\u003eAnd much more…\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003c\/p\u003e","brand":"Que","offers":[{"title":"Default Title","offer_id":47011154133232,"sku":"9780789749857","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780789749857_p0.jpg?v=1763668165","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780789749857","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}