{"product_id":"9780789749949","title":"Blogging to Drive Business: Create and Maintain Valuable Customer Connections","description":"\u003cp\u003eBLOGGING TO DRIVE BUSINESS\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eUSE BLOGGING TO SUPERCHARGE SALES, CUSTOMER LOYALTY, INNOVATION, AND PROFITS\u003c\/p\u003e\u003cp\u003eBlogging can help you deepen customer loyalty, reach new customers, gain indispensable feedback, and drive more sales. This no-nonsense guide shows how to craft a business blog that does all that, and more—building your business and increasing your profits. Top e-marketers and business bloggers Eric Butow and Rebecca Bollwitt help you define clear goals, generate the right content with the right tools, attract visitors, build communities, and avoid costly mistakes. They draw on their own extensive experience, as well as the work of innovators from companies such as Intel, Starbucks, ING Direct, Procter \u0026amp; Gamble, and Tumblr. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWHATEVER YOUR ROLE IN THE BUSINESS, YOU’LL LEARN HOW TO:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003e Launch a blog that truly represents the best of your business \u003c\/li\u003e \u003c\/ul\u003e \u003cul\u003e \u003cli\u003e Create a comprehensive, long-term blogging strategy to maximize \u003cbr\u003ethe return on investment (ROI) from your blog \u003c\/li\u003e \u003c\/ul\u003e \u003cul\u003e \u003cli\u003e Staff your blogging initiative \u003c\/li\u003e \u003c\/ul\u003e \u003cul\u003e \u003cli\u003e Integrate blogs with other offline and online marketing programs, \u003cbr\u003eincluding social networking websites \u003c\/li\u003e \u003c\/ul\u003e \u003cul\u003e \u003cli\u003e Use your blog to drive customers and prospects to the business \u003c\/li\u003e \u003c\/ul\u003e \u003cul\u003e \u003cli\u003e Push up-to-the-minute information to customers via RSS \u003c\/li\u003e \u003c\/ul\u003e \u003cul\u003e \u003cli\u003e Build a thriving online community—and learn from what it tells you \u003c\/li\u003e \u003c\/ul\u003e \u003cul\u003e \u003cli\u003e Manage comments (and decide whether to have them) \u003c\/li\u003e \u003c\/ul\u003e \u003cul\u003e \u003cli\u003e Operate successful contests and sweepstakes campaigns on your blog \u003c\/li\u003e \u003c\/ul\u003e \u003cul\u003e \u003cli\u003e Utilize podcasts, vlogs, microblogging, and other new techniques \u003c\/li\u003e \u003c\/ul\u003e \u003cul\u003e \u003cli\u003e Gain business value from hot new Web 3.0 technologies, including widgets, \u003cbr\u003emashups, personal agents, and the Semantic Web \u003c\/li\u003e \u003c\/ul\u003e \u003cul\u003e \u003cli\u003e Track your blog performance, spot and respond to trends, and translate and \u003cbr\u003ereport data you receive from your blog \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Que","offers":[{"title":"Default Title","offer_id":47011301261552,"sku":"9780789749949","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780789749949_p0.jpg?v=1763667022","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780789749949","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}