{"product_id":"9780789751041","title":"Influence Marketing: How to Create, Manage, and Measure Brand Influencers in Social Media Marketing","description":"\u003cp\u003e \u003cb\u003eIdentify and Manage the Influence Paths That Convert Brand Awareness to Customer Acquisition!\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eToday, you face a brutally tough, maddeningly elusive new competitor: the “wisdom of crowds.” Social media gives consumers 24x7 access to the attitudes and recommendations of their most engaged peers. \u003ci\u003eThese \u003c\/i\u003eare the views that shape buying decisions. \u003ci\u003eThese \u003c\/i\u003eare the views you must shape and use. \u003ci\u003eInfluence Marketing \u003c\/i\u003ewon’t just help you identify and enlist key influencers: it will help you manage the influence paths that lead consumers to buy. By sharing empirical evidence of hard-won lessons from pioneering influence marketers, Danny Brown and Sam Fiorella provide a blueprint that moves influence marketing beyond simple brand awareness and into sales acquisition and customer life time value measurement. They integrate new tools and techniques into a complete methodology for generating more and better leads—and converting them faster, at higher margins.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e• Put the \u003ci\u003ecustomer\u003c\/i\u003e—not the influencer—at the center, and plan influence marketing accordingly\u003c\/p\u003e\u003cp\u003e• Recognize where each prospect stands in the purchase life cycle right now\u003c\/p\u003e\u003cp\u003e• Clarify how your consumers move from brand preference to purchase\u003c\/p\u003e\u003cp\u003e• Identify key micro-influencers who impact decisions at every stage\u003c\/p\u003e\u003cp\u003e• Gain indispensable insights into the \u003ci\u003econtext \u003c\/i\u003eof online relationships\u003c\/p\u003e\u003cp\u003e• Recognize situational factors that derail social media brand recommendations\u003c\/p\u003e\u003cp\u003e• Understand social influence scoring models and overcome their limitations\u003c\/p\u003e\u003cp\u003e• Re-engineer and predict influence paths to generate measurable action\u003c\/p\u003e\u003cp\u003e• Master the “4 Ms” of influence marketing: make, manage, monitor, measure\u003c\/p\u003e\u003cp\u003e• Transform influence marketing from a “nice-to-have” exercise into a powerful strategy\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAdditional online resources can be found at www.influencemarketingbook.com\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Que","offers":[{"title":"Default Title","offer_id":47011155706096,"sku":"9780789751041","price":24.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780789751041_p0.jpg?v=1763810031","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780789751041","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}