{"product_id":"9780789751683","title":"Decision Analytics: Microsoft Excel","description":"\u003cb\u003e \u003c\/b\u003e\u003cp\u003eCrunch Big Data to optimize marketing and more!\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eOverwhelmed by all the Big Data now available to you? Not sure what questions to ask or how to ask them? Using Microsoft Excel and proven decision analytics techniques, you can distill all that data into manageable sets—and use them to optimize a wide variety of business and investment decisions. In \u003ci\u003eDecision Analytics: Microsoft Excel\u003c\/i\u003e, best selling statistics expert and consultant Conrad Carlberg will show you how—hands-on and step-by-step.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eCarlberg guides you through using decision analytics to segment customers (or anything else) into sensible and actionable groups and clusters. Next, you’ll learn practical ways to optimize a wide spectrum of decisions in business and beyond—from pricing to cross-selling, hiring to investments—even facial recognition software uses the techniques discussed in this book!\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThrough realistic examples, Carlberg helps you understand the techniques and assumptions that underlie decision analytics and use simple Excel charts to intuitively grasp the results. With this foundation in place, you can perform your own analyses in Excel and work with results produced by advanced stats packages such as SAS and SPSS.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book comes with an extensive collection of downloadable Excel workbooks you can easily adapt to your own unique requirements, plus VBA code to streamline several of its most complex techniques.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003e Classify data according to existing categories or naturally occurring clusters of predictor variables \u003c\/li\u003e \u003cli\u003e Cut massive numbers of variables and records down to size, so you can get the answers you really need \u003c\/li\u003e \u003cli\u003e Utilize cluster analysis to find patterns of similarity for market research and many other applications \u003c\/li\u003e \u003cli\u003e Learn how multiple discriminant analysis helps you classify cases \u003c\/li\u003e \u003cli\u003e Use MANOVA to decide whether groups differ on multivariate centroids \u003c\/li\u003e \u003cli\u003e Use principal components to explore data, find patterns, and identify latent factors \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eRegister your book for access to all sample workbooks, updates, and corrections as they become available at \u003cb\u003equepublishing.com\/title\/9780789751683\u003c\/b\u003e.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Que","offers":[{"title":"Default Title","offer_id":47029686403312,"sku":"9780789751683","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780789751683_p0.jpg?v=1763662127","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780789751683","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}