{"product_id":"9780796924490","title":"Broadcasting the Pandemic: A History of HIV on South African Television","description":"\u003cbr\u003e\u003ci\u003eBroadcasting the Pandemic\u003c\/i\u003e tells the story of a South African television show, \u003ci\u003eBeat It!\u003c\/i\u003e Created during the aspirational years of the political transition in which the broadcast media were poised to democratize the airwaves, \u003ci\u003eBeat It!\u003c\/i\u003e was first screened on public television in 1999 and developed into one of the most powerful health education initiatives in contemporary history. This book traces the show’s evolution, exploring how \u003ci\u003eBeat It!\u003c\/i\u003e used the medium of television to inform its viewers about HIV at a time of increasingly rapid infection rates, but in which government education and treatment campaigns were largely absent. \u003ci\u003eBroadcasting the Pandemic\u003c\/i\u003e pioneers a new methodology in scholarship about South Africa—using a television program to explore the history of AIDS activism and policy. It provides a contemporary history of television in South Africa, and of its role in the most influential social movement to have emerged from the democratic transition: the HIV activist movement. \u003cbr\u003e","brand":"HSRC Press","offers":[{"title":"Default Title","offer_id":47021100630256,"sku":"9780796924490","price":21.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780796924490_p0.jpg?v=1763666738","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780796924490","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}