{"product_id":"9780803932197","title":"Information Campaigns: Balancing Social Values and Social Change","description":"\u003cp\u003eWorking from the premises that information campaigns and social marketing efforts represent attempts at planned social change and that it is insufficient to examine inherently social phenomena in a social vacuum, the contributors to this volume provide a social context for examining these domains. Interdisciplinary in approach, this volume represents a merging of the traditions of marketing and strategic communication.\u003c\/p\u003e\u003cp\u003eThe first section, Campaigns and Social Structure, pays particular attention to the social context in which campaigns are designed, implemented and analyzed. Each chapter addresses a set of concerns campaign organizers face and, as a whole, illustrate the broad range of social concerns which campaigns address\u003c\/p\u003e","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47020295749872,"sku":"9780803932197","price":73.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780803932197_p0.jpg?v=1763729097","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780803932197","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}