{"product_id":"9780803946637","title":"Mail Surveys: Improving the Quality","description":"\u003cp\u003eStudents and researchers who want to improve the quality of their mail-survey data collection will find this book invaluable. The author considers such issues as: reducing sampling bias; questioning response errors; and obtaining good response rates from mail surveys. The book also offers useful insights and tips on: problems to avoid in mail surveys; what type of rating scales to use; open-ended versus closed-ended questions; screening questions and skip instructions; question and response order effects; sampling strategies; and ways to reduce nonresponse errors - for example, by prenotification or incentives. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47026178425072,"sku":"9780803946637","price":54.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780803946637_p0.jpg?v=1763729185","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780803946637","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}