{"product_id":"9780803953284","title":"Marketing in a Multicultural World: Ethnicity, Nationalism, and Cultural Identity","description":"\u003cp\u003eThe latest theories on cultural identity and the impact of ethnicity on the practice of marketing are presented in this timely book.\u003c\/p\u003e\u003cp\u003eIssues addressed include: various ethnic responses to marketing strategies; marketing and ethnicity in developing countries and emerging capitalist nations; the effect of ethnicity on product evaluation and choice; the use of consumer goods and services to express ethnicity; and the involvement of specific ethnic groups in various aspects of the marketing profession.\u003c\/p\u003e","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47021184778480,"sku":"9780803953284","price":77.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780803953284_p0.jpg?v=1763729693","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780803953284","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}