{"product_id":"9780803953802","title":"The Commercialization of American Culture: New Advertising, Control and Democracy","description":"\u003cp\u003eAdvertising in the United States has infiltrated virtually every aspect of life from classroom television through supermarket check-out lanes to doctors' surgeries. The advertising industry is constantly seeking new consumer avenues, the most recent including niche marketing, database marketing, cross-promotion and place-based marketing. In this valuable resource, Matthew P Mc Allister critically assesses the role of advertising in society, examines the recent innovations in technique, and discusses the social and commercial implications of these developments.\u003c\/p\u003e","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47020360827120,"sku":"9780803953802","price":53.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780803953802_p0.jpg?v=1763728871","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780803953802","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}