{"product_id":"9780803957534","title":"Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook","description":"\u003cp\u003eThis exploration of marketing and consumer behaviour comprises original articles, both theoretical and empirical, and serves as a sourcebook for those interested in consumption and managerial consequences. Issues discussed include: elements of the marketing mix; advertising and promotion; relationship management; managerial intervention and stakeholder response; organization behaviour; economic development; class-and-gender-linked consumer behaviour; and the production of consumption. They are examined using anthropological perspectives and methods ranging from materialistic to semiotic.\u003c\/p\u003e","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47007654281456,"sku":"9780803957534","price":80.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780803957534_p0.jpg?v=1763729750","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780803957534","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}