{"product_id":"9780803959644","title":"Business-to-Business Marketing: A Strategic Approach","description":"\u003cp\u003eThoroughly updated, this much anticipated new edition provides students with a comprehensive, state-of-the-art view of business to business marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business-to-business marketplace. These include: faster product and service development; shortened product life cycles; new processes for selling, distribution, and customer service; an increase in entrepreneurial firms; and the need to create and sustain long-term customer relationships. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47015177027824,"sku":"9780803959644","price":211.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780803959644_p0.jpg?v=1763729781","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780803959644","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}