{"product_id":"9780803984479","title":"Interpreting Audiences: The Ethnography of Media Consumption","description":"\u003cp\u003eIn this comprehensive guide to important new developments in the study of media reception, Shaun Moores reviews a wide range of qualitative audience research and charts the emergence of a critical ethnographic perspective on everyday consumer practices.\u003c\/p\u003e\u003cp\u003eThe author considers the distinctive features of audience ethnography and outlines its applications in communication and cultural analysis. Four main areas of inquiry are discussed: the power of media texts to determine the meanings made by their readers; the relationship between media genres and the social patterns of taste; the day-to-day settings and dynamic social situations of reception; and the cultural uses and interpretations of communication technologies in the home\u003c\/p\u003e","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47030872211696,"sku":"9780803984479","price":59.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780803984479_p0.jpg?v=1763728379","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780803984479","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}