{"product_id":"9780803993235","title":"How Not To Ruin Your Small Industry","description":"\u003cp\u003eThis book is designed to help small-scale entrepreneurs successfully build strong organizations in India's current economic environment. The author draws on his considerable experience as a management consultant to identify eight important mistakes that the small-scale sector commonly makes: excessive or exclusive dependence on the buyer; expanding fixed assets before providing for working capital; borrowing in the cash market to increase stock; doing 'informal' business; creating too many firms; marketing myopia, or the inability to look at the needs of customers; hiring employees for reasons other than competence; and unrealistic project planning.\u003c\/p\u003e\u003cp\u003ePractical suggestions on how to diagnose, forecast and arrive at a solution to these problems are provided, using real cases to illustrate the points.\u003c\/p\u003e","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47015173554416,"sku":"9780803993235","price":61.95,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780803993235","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}