{"product_id":"9780804781671","title":"A Rising Tide: Financing Strategies for Women-Owned Firms","description":"Women-owned firms represent an increasingly important segment of the small business sector. According to the most recent data from the U.S. Census Bureau, there were 7.8 million women-owned firms in the United States in 2007, generating $1.2 trillion in revenues and providing employment for 7.6 million people. \u003ci\u003eA Rising Tide\u003c\/i\u003e presents the financial strategies that have helped today's bold and creative women entrepreneurs to succeed. The authors take a \"lifecycle approach\" in discussing the issues and strategies for different types of women-owned firms, from nascent and home-based firms to growth-oriented and technology-based enterprises. Each chapter includes real-world cases studies featuring women entrepreneurs as a way to bring the book's lessons to life.   Uniquely, this book ties together the latest research on financing women-owned businesses and its implications for actual or potential entrepreneurs. Drawing on the Kauffman Firm Survey, a longitudinal survey of over 4,000 new firms, the authors are able to provide particularly useful conclusions, making this a must read for the thousands of women who are starting or may start businesses in the next few years.  Click here to view the book trailer.","brand":"Stanford University Press","offers":[{"title":"Default Title","offer_id":47128023859440,"sku":"9780804781671","price":27.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780804781671_p0.jpg?v=1763724826","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780804781671","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}