{"product_id":"9780807042335","title":"The Opinion Makers: An Insider Exposes the Truth Behind the Polls","description":"\u003cp\u003eWith a new afterword by the author \u003c\/p\u003e\u003cp\u003eDrawing on over a decade's experience at the Gallup Poll and a distinguished academic career in survey research, David W. Moore—praised as a \"scholarly crusader\" by the \u003ci\u003eNew York Times\u003c\/i\u003e—reveals that pollsters don't report public opinion, they manufacture it. In this highly critical book, he describes the questionable tactics pollsters use to create poll-driven news stories-including force-feeding respondents, slanting the wording of questions, and ignoring public ignorance on even the most arcane issues. More than proof that the numbers do lie, \u003ci\u003eThe Opinion Makers\u003c\/i\u003e clearly and convincingly spells out how urgent it is that we make polls deliver on their promise to monitor, not manipulate, the pulse of democracy.\u003c\/p\u003e","brand":"Beacon Press","offers":[{"title":"Default Title","offer_id":47020441239792,"sku":"9780807042335","price":20.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780807042335_p0.jpg?v=1763742677","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780807042335","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}