{"product_id":"9780807177846","title":"Degrees of Equality: Abolitionist Colleges and the Politics of Race","description":"\u003cp\u003eThe Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, supplemented by interviews of these legends as well as by the opinions of other scholars and experts about their work.\u003c\/p\u003e\u003cp\u003eThe series comprises of various sets, each focused on the multiple ways in which a legend has contributed to the field. This fourth set in the series, consisting of 9 volumes, is a tribute to Naresh K Malhotra. Known as a consistently outstanding researcher, refreshingly innovative teacher, and truly pioneering author, Professor Malhotra is listed in Marquis’ Who’s Who in America continuously since the 51st edition, 1997, and in Who’s Who in the World since 2000.\u003c\/p\u003e\u003cp\u003eThis set includes:\u003c\/p\u003e\u003cp\u003eVolume 1: Research Methodology: Conjoint Analysis, Multidimensional Scaling, and Related Techniques\u003c\/p\u003e\u003cp\u003eEditor: James Agarwal\u003c\/p\u003e\u003cp\u003eVolume 2: Research Methodology: Research Design and Data Analysis\u003c\/p\u003e\u003cp\u003eEditor: Lan Wu\u003c\/p\u003e\u003cp\u003eVolume 3: Consumer Behavior: Information Processing and Decision Making\u003c\/p\u003e\u003cp\u003eEditor: Ashutosh R Patil\u003c\/p\u003e\u003cp\u003eVolume 4: Consumer Behavior: Attitude, Intention, and Choice Behavior\u003c\/p\u003e\u003cp\u003eEditor: Tracey M King\u003c\/p\u003e\u003cp\u003eVolume 5: Marketing Management and Policy\u003c\/p\u003e\u003cp\u003eEditor: Can Uslay\u003c\/p\u003e\u003cp\u003eVolume 6: International and Cross-cultural Marketing\u003c\/p\u003e\u003cp\u003eEditor: Francis M Ulgado\u003c\/p\u003e\u003cp\u003eVolume 7: Marketing of Services: Retailing and Health Care\u003c\/p\u003e\u003cp\u003eEditor: Charla Mathwick and Neale Martin\u003c\/p\u003e\u003cp\u003eVolume 8: Ethics, Quality of Life, and Pedagogy\u003c\/p\u003e\u003cp\u003eEditor: Gina L Miller\u003c\/p\u003e\u003cp\u003eVolume 9: Management Information Systems, Technology, and Marketing\u003c\/p\u003e\u003cp\u003eEditor: Sung S Kim and Alka V Citrin\u003c\/p\u003e","brand":"Louisiana State University Press","offers":[{"title":"Default Title","offer_id":47123785056496,"sku":"9780807177846","price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780807177846_p0.jpg?v=1763739138","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780807177846","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}