{"product_id":"9780807866672","title":"Yours in Sisterhood: Ms. Magazine and the Promise of Popular Feminism","description":"\u003ci\u003eIn the winter of 1972, the first issue of \u003ci\u003eMs.\u003c\/i\u003e magazine hit the newsstands. For some activists in the women's movement, the birth of this new publication heralded feminism's coming of age; for others, it signaled the capitulation of the women's movement to crass commercialism. But whatever its critical reception, \u003ci\u003eMs.\u003c\/i\u003e quickly gained national success, selling out its first issue in only eight days and becoming a popular icon of the women's movement almost immediately.\u003cbr\u003e     Amy Erdman Farrell traces the history of \u003ci\u003eMs.\u003c\/i\u003e from its pathbreaking origins in 1972 to its final commercial issue in 1989. Drawing on interviews with former\u003cbr\u003eeditors, archival materials, and the text of \u003ci\u003eMs.\u003c\/i\u003e itself, she \u003c\/i\u003eexamines the magazine's efforts to forge an oppositional politics within the context of commercial culture.\u003cbr\u003e     While its \u003ci\u003e\u003c\/i\u003estatus as a feminist \u003ci\u003eand\u003c\/i\u003e mass media magazine gave \u003ci\u003eMs.\u003c\/i\u003e the power to move in circles unavailable to smaller, more radical feminist periodicals, it also created competing and conflicting pressures, says Farrell. She examines the complicated decisions made by the \u003ci\u003eMs.\u003c\/i\u003e staff as they negotiated the multiple--frequently incompatible--demands of advertisers, readers, and the various and changing constituencies of the feminist movement. \u003cbr\u003e     An engrossing and objective account, \u003ci\u003eYours in Sisterhood\u003c\/i\u003e illuminates the significant yet difficult connections between commercial culture and social movements. It reveals a complex, often contradictory magazine that was a major force in the contemporary feminist movement.\u003cbr\u003e\u003cbr\u003e","brand":"The University of North Carolina Press","offers":[{"title":"Default Title","offer_id":47128193630448,"sku":"9780807866672","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780807866672_p0.jpg?v=1763739953","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780807866672","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}