{"product_id":"9780808021155","title":"Launching Your First Small Business: Make the Right Decisions During Your First 90 Days","description":"\u003cp\u003eIdeal for aspiring small-business owners, this guide identifies the key issues that must be addressed in order to turn an idea into a profitable business and explains how to make the right decisions before opening a business and through the first 90 days of operation. The detailed resource lists factors to consider when making the transition to self-employment, including the assessment of personal strengths and weaknesses, the consideration of the costs involved in start-up, and the decision of what type of business to open. This in-depth manual also stresses the importance of choosing the right professional services and evaluating whether to start a new business or buy an existing business or franchise. A truly comprehensive introduction to small businesses, this must-have for entrepreneurs offers invaluable advice on organizing the business; implementing asset protection strategies during business formation; developing business plans and marketing objectives; and finding, staffing, and equipping the right location.\u003c\/p\u003e","brand":"Toolkit Media Group","offers":[{"title":"Default Title","offer_id":47007989203184,"sku":"9780808021155","price":14.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780808021155_p0.jpg?v=1763745277","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780808021155","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}