{"product_id":"9780808033073","title":"Capture Management Life-Cycle: Winning More Business","description":"\u003ci\u003e\u003cb\u003eThe Capture Management Life-Cycle\u003c\/b\u003e\u003c\/i\u003e provides a comprehensive step-by-step approach to help individuals and companies win more business. The philosophy behind the \u003ci\u003e\u003cb\u003eCapture Management Life-Cycle\u003c\/b\u003e\u003c\/i\u003e is that business is won with mutually beneficial offers that meet a customer's objectives as well as the seller's requirements for profitability. The three-phase \u003cb\u003eCapture Management Life-Cycle\u003c\/b\u003e model is presented with inputs, tools and techniques, outputs, case studies and forms\/templates to assist business professionals in selling products, services or solutions. The \u003ci\u003e\u003cb\u003e\u003cbr\u003eCapture Management Life-Cycle\u003c\/b\u003e\u003c\/i\u003e consists of three phases, ten stages and more than 35 key actions for winning more business.\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Wolters Kluwer Law \u0026 Business","offers":[{"title":"Default Title","offer_id":47118433681648,"sku":"9780808033073","price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780808033073_p0.jpg?v=1763727104","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780808033073","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}