{"product_id":"9780809327522","title":"The Rhetoric of Cool: Composition Studies and New Media","description":"\u003cp\u003e\u003ci\u003eThe Rhetoric of Cool: Composition Studies and New Media\u003c\/i\u003e offers a historical critique of composition studies’ rebirth narrative, using that critique to propose a new rhetoric for new media work. Author Jeff Rice returns to critical moments during the rebirth of composition studies when the discipline chose not to emphasize technology, cultural studies, and visual writing, which are now fundamental to composition studies. Rice redefines these moments in order to invent a new electronic practice.\u003cbr\u003e            \u003ci\u003eThe Rhetoric of Cool \u003c\/i\u003eaddresses the disciplinary claim that composition studies underwent a rebirth in 1963. At that time, three writers reviewed technology, cultural studies, and visual writing outside composition studies and independently used the word \u003ci\u003ecool\u003c\/i\u003e to describe each position. Starting from these three positions, Rice focuses on chora, appropriation, commutation, juxtaposition, nonlinearity, and imagery—rhetorical gestures conducive to new media work— to construct the rhetoric of cool.\u003cbr\u003eAn innovative work that approaches computers and writing issues from historical, critical, theoretical, and practical perspectives, \u003ci\u003eThe Rhetoric of Cool\u003c\/i\u003e challenges current understandings of writing and new media and proposes a rhetorical rather than an instrumental response for teaching writing in new media contexts.\u003c\/p\u003e","brand":"Southern Illinois University Press","offers":[{"title":"Default Title","offer_id":47016388329712,"sku":"9780809327522","price":35.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780809327522_p0.jpg?v=1763740751","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780809327522","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}