{"product_id":"9780809328666","title":"Health and the Rhetoric of Medicine","description":"\u003cp\u003e\u003cb\u003eAssessing rhetorical principles of contemporary health issues\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eHypochondriacs are vulnerable to media hype, anorexics are susceptible to public scrutiny, and mi­graine sufferers are tainted with the history of the “migraine personality,” maintains rhetorical theorist Judy Z. Segal. All are influenced by the power of per­suasion.\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eHealth and the Rhetoric of Medicine \u003c\/i\u003eexplores per­sistent health conditions that resist conventional medical solutions. Using a range of rhetorical prin­ciples, Segal analyzes how patients and their illnesses are formed within the physician\/patient relationship. The intractable problem of a patient’s rejection of a doctor’s advice, says Segal, can be considered a rhe­torical failure—a failure of persuasion.\u003c\/p\u003e\u003cp\u003eExamining the discourse of medicine through case studies, applications, and analyses, Segal illus­trates how illnesses are described in ways that limit\u003c\/p\u003e\u003cp\u003epatients’ choices and satisfaction. She also illuminates psychiatric conditions, infectious diseases, genetic testing, and cosmetic surgeries through the lens of rhetorical theory.\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eHealth and the Rhetoric of Medicine \u003c\/i\u003ebridges criti­cal analysis for scholarly, professional, and lay audi­ences. Segal highlights the persuasive element in di­agnosis, health policy, illness experience, and illness narratives. She also addresses questions of direct-to-consumer advertising of prescription drugs, the role of health information in creating the “worried well” and problems of trust and expertise in physician\/patient relationships. A useful resource for critical common sense in everyday life, the text provides an effective examination of a society increasingly influ­enced by the rhetoric of health and medicine.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Southern Illinois University Press","offers":[{"title":"Default Title","offer_id":47020509266160,"sku":"9780809328666","price":38.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780809328666_p0.jpg?v=1763740749","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780809328666","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}