{"product_id":"9780809333196","title":"Rhetoric of a Global Epidemic: Transcultural Communication about SARS","description":"\u003cp\u003eIn the past ten years, we have seen great changes in the ways government organizations and media respond to and report on emerging global epidemics. The first outbreak to garner such attention was SARS (severe acute respiratory syndrome). In \u003ci\u003eRhetoric of a Global Epidemic\u003c\/i\u003e, Huiling Ding uses SARS to explore how various cultures and communities made sense of the epidemic and communicated about it. She also investigates the way knowledge production and legitimation operate in global epidemics, the roles that professionals and professional communicators, as well as individual citizens, play in the communication process, points of contention within these processes, and possible entry points for ethical and civic intervention.\u003c\/p\u003e\u003cp\u003eFocusing on the rhetorical interactions among the World Health Organization, the United States, China, and Canada,\u003ci\u003e Rhetoric of a Global Epidemic\u003c\/i\u003e investigates official communication and community grassroots risk tactics employed during the SARS outbreak. It consists of four historical cases, which examine the transcultural risk communication about SARS in different geopolitical regions at different stages. The first two cases deal with risk communication practices at the early stage of the SARS epidemic when it originated in southern China. The last two cases move to transcultural rhetorical networks surrounding SARS.\u003c\/p\u003e\u003cp\u003eWith such threats as SARS, avian flu, and swine flu capturing the public imagination and prompting transnational public health preparedness efforts, the need for a rhetoric of global epidemics has never been greater. Government leaders, public health officials, health care professionals, journalists, and activists can learn how to more effectively craft and manage transcultural risk communication from Ding’s examination of the complex and varied modes of communication around SARS. In addition to offering a detailed case study, \u003ci\u003eRhetoric of a Global Epidemic\u003c\/i\u003e provides a critical methodology that professional communicators can use in their investigations of epidemics and details approaches to facilitating more open, participatory risk communication at all levels.\u003c\/p\u003e\u003cp\u003e2016 CCCC Best Book Award in Technical and Scientific Communication\u003c\/p\u003e","brand":"Southern Illinois University Press","offers":[{"title":"Default Title","offer_id":47011521265904,"sku":"9780809333196","price":50.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780809333196_p0.jpg?v=1763740889","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780809333196","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}