{"product_id":"9780810887336","title":"Serving Online Customers: Lessons for Libraries from the Business World","description":"Before the Web existed, anyone who wanted free information had to use the library. Now, a wealth of information on every possible service is accessible online. To compete in the digital age, libraries must provide outstanding customer service to their virtual users.\u003cbr\u003e\u003cbr\u003eIn Serving Online Customers: Lessons for Libraries from the Business World, Donald A. Barclay carefully examines business literature to identify the best customer service practices of online companies and shows readers how to adapt these practices to the library environment. Chapter coverage includes these critical areas:\u003cbr\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eImproving the Self-Service Experience \u003c\/li\u003e\n\u003cli\u003eBringing Reference Service to the Online Customer\u003c\/li\u003e\n\u003cli\u003eAdding Libraries to the Distance Education Mix\u003c\/li\u003e\n\u003cli\u003eDesigning Library Websites for Both Trust and Pleasure\u003c\/li\u003e\n\u003cli\u003eImplementing Recommendation Agents and Avatars into Online Services\u003c\/li\u003e\n\u003cli\u003eLinking Continuous Assessment to Online Service Improvement\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eThis book will help any library greatly enhance their online users’ experience and help bring new users to the library.","brand":"Rowman \u0026 Littlefield Publishers, Inc.","offers":[{"title":"Default Title","offer_id":47079712063728,"sku":"9780810887336","price":58.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780810887336_p0.jpg?v=1769907985","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780810887336","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}