{"product_id":"9780812973648","title":"The Real Thing: Truth and Power at the Coca-Cola Company","description":"\u003cp\u003e\u003ci\u003eThe Real Thing\u003c\/i\u003e is a portrait of America’s most famous product and the people who transformed it from mere soft drink to symbol of freedom. With fresh insights and a penetrating eye, \u003ci\u003eNew York Times\u003c\/i\u003e reporter Constance L. Hays examines a century of Coca-Cola history through deft portraits of the charismatic, driven men who used luck, spin, and the open door of enterprise to turn a beverage with no nutritional value into a remedy, a refreshment, and an international object of consumer desire. The rise of Coke is also a catalog of carbonation, soda fountains, dynastic bottling businesses, global expansion, and outsize promotional campaigns, not all of which succeeded. By examining relationships at every level of the company, Hays\u003ci\u003e \u003c\/i\u003ereveals the psyche of a great American corporation–and also tells a larger story about business and this nation’s culture.\u003c\/p\u003e","brand":"Random House Publishing Group","offers":[{"title":"Default Title","offer_id":47020646072560,"sku":"9780812973648","price":17.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780812973648_p0.jpg?v=1763742514","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780812973648","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}