{"product_id":"9780813550718","title":"You Are the Brand","description":"\u003cbr\u003e\u003cp\u003eSteve Adubato's entire professional life has been about branding--learning it, living it, making mistakes at it, teaching it at several universities, while discovering how to find the fine line between shameless self-promotion and smart, strategic branding--first for himself, then for others, and now for readers interested in an honest analysis of the good and bad in practiced branding.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eSo, what's really in this book for you?\u003c\/i\u003e Adubato profiles the brands of more than thirty people and companies and skillfully analyzes and dissects their strategies. His sage advice and on-target approach will help readers who: \u003c\/p\u003e\u003cli\u003eFeel they have something of value to offer,\u003c\/li\u003e\u003cli\u003eAre in a market-driven or aggressive environment in which their name, reputation, and persona hold the keys to their success,\u003c\/li\u003e\u003cli\u003eWant their customers to buy products and services again and again,\u003c\/li\u003e\u003cli\u003eFeel unappreciated in their current job,\u003c\/li\u003e\u003cli\u003eHave recently lost a job or are seeking their first job out of college,\u003c\/li\u003e\u003cli\u003eAre trying to get back into the workforce after years of being \"out of it.\"\u003c\/li\u003e\u003cp\u003eLet's face it--it's a tough economic world today and there's cutthroat competition. Dive into Adubato's book and get ready to turn a powerful page in life.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Rutgers University Press","offers":[{"title":"Default Title","offer_id":47110157730032,"sku":"9780813550718","price":23.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780813550718_p0.jpg?v=1763743819","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780813550718","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}