{"product_id":"9780814406816","title":"Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position","description":"\u003cp\u003e\"Written by an acknowledged expert with 20 years of experience building world-class brands, \u003ci\u003eBrand Aid\u003c\/i\u003e is a day-to-day quick-reference guide that provides solutions for the 22 most pressing problems faced by brand managers. This comprehensive, practical how-to guide also gives readers 17 invaluable end-of-chapter checklists to help them assess and advance their own brand management efforts. Succinct and easy-to-read, it features exercises, formulas, case studies, proprietary research findings, and other useful tools — including a template to help them do a complete brand audit.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eBrand Aid\u003c\/i\u003e covers topics ranging from research, positioning, and advertising to brand equity management, legal issues in brand management, and creating a brand-building organization. It includes an overview of the entire brand management and marketing process, as well as in-depth discussions of brand building on the Internet and internal brand building. A treasure trove of techniques, templates, and rules of thumb, \u003ci\u003eBrand Aid\u003c\/i\u003e! is an indispensable roadmap for anyone responsible for building their organization’s brand.\" \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"AMACOM","offers":[{"title":"Default Title","offer_id":47016671871216,"sku":"9780814406816","price":24.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780814406816_p0.jpg?v=1763746043","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780814406816","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}