{"product_id":"9780814408155","title":"Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market","description":"\u003cp\u003e\"Purchases by women now total trillions of dollars annually, accounting for 85% of all consumer expenditures. So, reaching women should be considered the number one priority for most businesses.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eDon’t Think Pink\u003c\/i\u003e will help marketers see their brands through a woman’s eyes, unlocking the secrets to developing products, services, and marketing strategies that truly resonate with female buyers.\u003c\/p\u003e\u003cp\u003eBased on painstaking research into women’s experiences and perceptions, \u003ci\u003eDon’t Think Pink\u003c\/i\u003e reveals:\u003c\/p\u003e\u003cp\u003e• How generational history, culture, life stages, and daily realities influence a woman’s buying mind \u003c\/p\u003e\u003cp\u003e• How the manner in which women buy is more critical than what’s being sold \u003c\/p\u003e\u003cp\u003e• How listening to women earlier and more often leads to more powerful strategies \u003c\/p\u003e\u003cp\u003e• How to use the Internet and other technology — both in market research and during the buying process — to gain a greater understanding of female consumers \u003c\/p\u003e\u003cp\u003e• How to gain a bigger share of the awesome purchasing power of women\u003c\/p\u003e\u003cp\u003eThere’s no question that women buy. \u003ci\u003eDon’t Think Pink\u003c\/i\u003e explains what drives their buying decisions, and how businesses can capitalize on this enormous (and evergreen) market.\" \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"AMACOM","offers":[{"title":"Default Title","offer_id":47007873859824,"sku":"9780814408155","price":23.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780814408155_p0.jpg?v=1763751329","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780814408155","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}