{"product_id":"9780814409053-1","title":"Generating Buy-In: Mastering the Language of Leadership","description":"\u003cp\u003e\"The power not just to persuade, but to inspire.\u003c\/p\u003e\u003cp\u003e\"Anyone interested in influencing fellow human beings can benefit from this book’s wise and practical advice. It’s a keeper!\" —\u003cb\u003eWilliam Ury, Harvard Law School, Coauthor of the best-selling \u003ci\u003eGetting to Yes\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThe ability to influence people’s thoughts and feelings, to generate their buy-in, has emerged as the paramount leadership skill. The strongest leaders are those who create a positive vision of the future, paint a \"big picture\" that generates action by tapping into people’s emotions, ask for a commitment, and inspire their listeners to take steps toward the goal. \u003cb\u003e\u003ci\u003eGenerating Buy-In: Mastering the Language of Leadership\u003c\/i\u003e\u003c\/b\u003e will help you master the powerful language that breeds such a commitment.\u003c\/p\u003e\u003cp\u003eThrough real-world case studies and exclusive interviews, Generating Buy-In imparts a revolutionary yet practical approach to: \u003c\/p\u003e\u003cp\u003e• Crafting a strategic story that projects a positive future to your audience \u003c\/p\u003e\u003cp\u003e• Speaking the language of buy-in with images that mold powerful thoughts and emotions in your listeners \u003c\/p\u003e\u003cp\u003e• Putting the language to work in service of your goal — whether the goal is to raise sales, inspire a work force, or win a Presidential election.\u003c\/p\u003e\u003cp\u003e\"This book unlocks secrets top leaders have applied through the ages. Instinctively you know that Mark Walton has hit the bulls-eye, because it feels right in your heart and your gut. Wonderfully simple and effective!\" \u003cb\u003e— Ron Kirkpatrick, National Manager, Toyota Motor Sales, USA\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eComplete with examples, practical exercises, sample business scenarios, and a foreword by William Ury, coauthor of the best-selling \u003ci\u003eGetting to Yes\u003c\/i\u003e, \u003cb\u003e\u003ci\u003eGenerating Buy-In\u003c\/i\u003e\u003c\/b\u003e is an indispensable resource for leading and succeeding in today’s fiercely competitive world!\" \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"AMACOM","offers":[{"title":"Default Title","offer_id":47042127167728,"sku":"9780814409053","price":15.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780814409053_p0.jpg?v=1763739577","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780814409053-1","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}