{"product_id":"9780814409343","title":"World Famous: How to Give Your Business a Kick-Ass Brand Identity","description":"\u003cp\u003e\u003cb\u003eWinner of Silver Award for \u003ci\u003eForeWord Reviews\u003c\/i\u003e' Book of the Year 2009 in the Business \u0026amp; Economics Category \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eWhat is it\u003cb\u003e \u003c\/b\u003ethat sets apart companies like Apple, Ralph Lauren, and Virgin Atlantic from all the other players in their markets?\u003c\/p\u003e\u003cp\u003eHow different would life be if your business were “World Famous”—by standing out prominently from the crowd and clearly capturing the attention of your market?\u003c\/p\u003e\u003cp\u003eAuthor David Tyreman used his \u003ci\u003eworld famous \u003c\/i\u003estrategies and techniques to grow his small garage-based business into a multimillion-dollar powerhouse.  In \u003ci\u003eWorld Famous\u003c\/i\u003e he gives you proven ways to connect more closely with the hearts and minds of your customers—and his own foolproof blueprint for getting a measurable return from your marketing dollars every time. \u003c\/p\u003e\u003cp\u003eThis book helps your business gain a powerful presence in the market and shows you how to:\u003cbr\u003e• recognize if your business is inadvertently invisible to the market, and what to do about it \u003cbr\u003e• differentiate your business authentically and meaningfully from ALL others \u003cbr\u003e• define and communicate the unique personality of your business \u003cbr\u003e• engage your market by being \"cause\" driven \u003cbr\u003e• find uncommon ways to add value \u003cbr\u003e• free your business from the me-too confines of corporate blandness \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"AMACOM","offers":[{"title":"Default Title","offer_id":47020821283056,"sku":"9780814409343","price":17.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780814409343_p0.jpg?v=1763739579","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780814409343","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}