{"product_id":"9780814409367","title":"The Anatomy of Persuasion: How to Persuade Others To Act on Your Ideas, Accept Your Proposals, Buy Your Products or Services, Hire You, Promote You, and More!","description":"\u003cp\u003eSome people seem to be able to talk anybody into anything! Do they simply possess a natural talent that the rest of us can never hope to imitate?\u003c\/p\u003e\u003cp\u003eThis refreshing books says \"No!\" and provides readers with a unique, proven, step-by-step analytical thinking process that anyone can use to analyze, organize, and present information in a persuasive way.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Anatomy of Persuasion\u003c\/i\u003e literally dissects each step in the persuasion process. Readers will turn their great ideas into tangible realities as they learn how to:\u003c\/p\u003e\u003cp\u003e• apply the two major principles of communication \u003c\/p\u003e\u003cp\u003e• perceive the needs of others \u003c\/p\u003e\u003cp\u003e• present the features and benefits of their idea \u003c\/p\u003e\u003cp\u003e• understand the subconscious decisions people often make \u003c\/p\u003e\u003cp\u003e• create a logical, error-free proposal (oral or written) that will win the day.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"AMACOM","offers":[{"title":"Default Title","offer_id":47020887474416,"sku":"9780814409367","price":17.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780814409367_p0.jpg?v=1763747108","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780814409367","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}