{"product_id":"9780814412725","title":"The Unofficial Guide to Building Your Business in the Second Life Virtual World: Marketing and Selling Your Product, Services, and Brand In-World","description":"\u003cp\u003eOne of the hottest trends in pop culture, Second Life®, is a virtual, 3-D “world” that exists on the Internet. Populated by adults and teens alike—in numbers going into the tens of millions—those who use Second Life® barter and buy much the way they do in real life. They’re also just as open to ads, products, and marketing—and businesses are just now discovering the enormous potential.\u003c\/p\u003e\u003cp\u003eA comprehensive, in-depth guide to the opportunities in this new marketplace, \u003ci\u003eThe Unofficial Guide to Building Your Business in the Second Life® Virtual World \u003c\/i\u003egives readers practical tips and strategies for creating an income stream, and marketing or extending a brand on the site. The book provides relevant examples—from IBM creating a collaborative virtual work­space, to start-up companies with virtual goods, to Princeton University offe­ing Second Life® classrooms—and provides proven techniques for successfully generating buzz through Second Life®-centered promotions and adver­tisements. This is one book that reveals the best ways to make money using the hottest thing online.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"AMACOM","offers":[{"title":"Default Title","offer_id":47110126207216,"sku":"9780814412725","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780814412725_p0.jpg?v=1763751361","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780814412725","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}