{"product_id":"9780814413043","title":"Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy","description":"\u003cp\u003eWith the rise of social networks, “Twitterized” attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoroughly revised, the third edition of \u003ci\u003e\u003cb\u003eWeb Copy That Sells\u003c\/b\u003e\u003c\/i\u003e\u003cb\u003e \u003c\/b\u003egives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. They will learn to:\u003cbr\u003e• Use psychological tactics that compel Web surfers to buy \u003cbr\u003e• Create effective, highly-targeted Facebook ads \u003cbr\u003e• Test copy to maximize response \u003cbr\u003e• Write online marketing video scripts that sell \u003cbr\u003e• Craft compelling copy for interactive advertising banners \u003cbr\u003e• Produce high-converting video sales letters \u003cbr\u003e• And more\u003c\/p\u003e\u003cp\u003eProven and practical, \u003ci\u003e\u003cb\u003eWeb Copy That Sells\u003c\/b\u003e\u003c\/i\u003e shows how to quickly turn lackluster sites into “perpetual money machines,” streamline key messages down to irresistible “cyber bites”…and ensure that Web copy, e-mail, and marketing communications pack a fast, powerful—and sales generating—punch.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"AMACOM","offers":[{"title":"Default Title","offer_id":47016728330480,"sku":"9780814413043","price":21.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780814413043_p0.jpg?v=1763739598","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780814413043","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}