{"product_id":"9780814413104","title":"Business of Innovation: Managing the Corporate Imagination for Maximum Results","description":"This is a guide to building innovative, creativity-rich organizations through astute and skillful management. Whatever the end goal, this book provides a systematic process for managing focused, usable innovation - without the micro-managing that can stifle creativity. With examples from McDonald's, Toyota, Palm (Pilot), 3M, Sony, Singapore Airlines and others, this model helps managers and executives: nurture an environment of innovation; support market-focused innovation through effective policies; gather expert feedback to properly evaluate innovations; develop and launch innovations successfully; and project future trends and developments.","brand":"AMACOM","offers":[{"title":"Default Title","offer_id":47110159728880,"sku":"9780814413104","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780814413104_p0.jpg?v=1763747535","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780814413104","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}