{"product_id":"9780814413876","title":"Coolfarming: Turn Your Great Idea into the Next Big Thing","description":"\u003cbody\u003e     \u003cp\u003e       Whether you’re an entrepreneur or a business leader, what you want most        is to be at the head of the pack with the latest, hottest consumer        enthusiasm: a product or service that comes across as brilliant,        original, and hip; the kind of thing that not only seems cool in and of        itself, but makes the lucky consumer who uses it feel cool.      \u003c\/p\u003e     \u003cp\u003e        “\u003ci\u003eCoolhunting\u003c\/i\u003e” refers to the process of        seeking out and finding the latest trends. Now \u003ci\u003eCoolfarming\u003c\/i\u003e shows        you how to dig deeper and become a part of the initial development phase        of what will be the next hot phenomenon, converting creative dreams into        cool products by enlisting the help of dedicated and passionate        collaborators. You’ll learn how to nurture your own Collaborative        Innovation Network (COIN), a group of intrinsically motivated people        assembled around a common vision.      \u003c\/p\u003e     \u003cp\u003e       COINs are not new. They have long been found swarming around the genesis        of new ideas. An earlier example of a successful COIN was Menlo Park,        the research lab where Thomas Edison assembled other creative geniuses        responsible for “hot new ideas” such as air conditioning and the light        bulb. The rapidly expanding uses of social networking and Google’s        exponential, innovation-driven growth are other, more current examples.      \u003c\/p\u003e     \u003cp\u003e       In \u003ci\u003eCoolfarming\u003c\/i\u003e, you’ll discover how to grow your own trends by        creating an environment where COINs flourish; then—once a product has        become established—extend the creative pool into a Collaborative        Learning Network, or CLN, whereby a targeted group of interested people        are brought in to learn the basics of the product, make suggestions for        improvements, point out deficiencies, and push the idea forward.      \u003c\/p\u003e     \u003cp\u003e       When this feedback gets incorporated, things get really interesting,        expanding the process further outward to a Collaborative Interest        Network (CIN) that encompasses thousands or even millions of users,        building what hopefully turns into a loyal fan base…and virtually        guaranteeing the success of the idea.      \u003c\/p\u003e     \u003cp\u003e       Featuring real-life examples from Linux to the Twilight series, from        Procter \u0026amp; Gamble to Apple, \u003ci\u003eCoolfarming\u003c\/i\u003e lets you in on the        practical, step-by-step processes that will allow you to successfully        cultivate the kind of swarm creativity that generates hot new trends. .        .and then push them over the tipping point to commercial success.      \u003c\/p\u003e   \u003c\/body\u003e","brand":"AMACOM","offers":[{"title":"Default Title","offer_id":47110160154864,"sku":"9780814413876","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780814413876_p0.jpg?v=1763746087","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780814413876","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}