{"product_id":"9780814415986","title":"The Giants Of Sales","description":"This invaluable guide introduces you to the techniques developed by four legendary sales giants, and offers concrete examples of how they still work in the 21st century.\u003cp\u003eSales theories come and go, but nothing beats learning from the original masters. \u003cem\u003eThe Giants of Sales\u003c\/em\u003e reveals how:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIn his quest to sell a brand new product known as the cash register, John Henry Patterson came up with a repeatable sales process tailor-made for his own sales force\u003c\/li\u003e\n\u003cli\u003eDale Carnegie taught people how to win friends and influence customers with powerful methods that still work\u003c\/li\u003e\n\u003cli\u003eJoe Girard, listed by Guinness as the world’s greatest salesman, didn’t just sell cars, he sold relationships…and developed a successful referral business\u003c\/li\u003e\n\u003cli\u003eElmer Wheeler discovered fundamental truths about persuasion by testing thousands of sales pitches on millions of people, and achieved great success in the middle of the Great Depression\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePart history and part how-to, \u003cem\u003eThe Giants of Sales\u003c\/em\u003e gives you practical, real-world techniques based on the time-tested wisdom of true sales masters.\u003c\/p\u003e","brand":"AMACOM","offers":[{"title":"Default Title","offer_id":47021684785392,"sku":"9780814415986","price":19.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780814415986_p0.jpg?v=1763746122","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780814415986","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}