{"product_id":"9780814416716","title":"It's Your Biz: The Complete Guide to Becoming Your Own Boss","description":"\u003cp\u003eA \u003ci\u003eNew York Times\u003c\/i\u003e,\u003ci\u003e Wall Street Journal\u003c\/i\u003e, and \u003ci\u003eUSA Today\u003c\/i\u003e bestseller!\u003c\/p\u003e\u003cp\u003eMillions of employees parked in cubicles dream about starting their own businesses. And in today’s economy, countless unemployed professionals are becoming entrepreneurs out of necessity. They may have good skills and ideas, but do they really understand what it takes to build a profitable venture?\u003c\/p\u003e\u003cp\u003eAs owner and co-founder of the award-winning It’sYourBiz.com (formerly SBTV.com, or Small Business Television), Susan Solovic has years of experience in the small business trenches. In \u003ci\u003eIt’s Your Biz\u003c\/i\u003e she shows prospective entrepreneurs how to sidestep the pitfalls that doom more than half of all new businesses while dramatically improving their odds of success.\u003c\/p\u003e\u003cp\u003eThe book strips away the usual dreamy calls to “pursue your passion,” supplying the kind of candid, real-world advice readers truly need, such as how to:\u003cbr\u003e• Gauge whether you have the qualities required to succeed \u003cbr\u003e• Prepare for drastic culture shock \u003cbr\u003e• Build a business plan that works \u003cbr\u003e• Focus on providing market solutions \u003cbr\u003e• Choose partners, advisers, and employees wisely \u003cbr\u003e• Promote your business on a shoestring budget \u003cbr\u003e• Protect your company and yourself \u003cbr\u003e• Make the most of bootstrap financing.\u003c\/p\u003e\u003cp\u003eFrom planning and funding to promotion and pricing, \u003ci\u003eIt’s Your Biz\u003c\/i\u003e is packed with the practical, honest, expert guidance that budding entrepreneurs need before they set out on their own.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"AMACOM","offers":[{"title":"Default Title","offer_id":47030684680432,"sku":"9780814416716","price":22.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780814416716_p0.jpg?v=1763746135","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780814416716","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}