{"product_id":"9780814416853","title":"Slow Down, Sell Faster!: Understand Your Customer's Buying Process and Maximize Your Sales","description":"\u003cp\u003eThe biggest mistake you’re making in your sales career right now is equating a faster pitch with a faster close. Believe it or not, you will actually experience greater success if you slow down.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eSlow Down, Sell Faster! \u003c\/i\u003eshows you how to stop jumping the gun and work with your customers to identify and quantify their real needs, so by the time you begin your pitch in earnest, you’re already halfway home. Featuring a simple yet powerful eight-step process and practical, repeatable techniques, \u003ci\u003eSlow Down, Sell Faster! \u003c\/i\u003eis packed with examples from the author’s extensive experience, plus research on customer buying processes—rather than traditional selling processes.\u003c\/p\u003e\u003cp\u003eThis buyer-focused approach to selling extends to proposals and presentations, loyalty and retention, and, of course, cultivating more business. Each step in the book corresponds to a role you should adopt to meet a customer’s needs at each stage of the buying process.\u003c\/p\u003e\u003cp\u003eThere are two sides to every sale. In today’s extra-challenging business climate, understanding the buying process is where professional selling should start.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"AMACOM","offers":[{"title":"Default Title","offer_id":47030684156144,"sku":"9780814416853","price":18.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780814416853_p0.jpg?v=1763739666","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780814416853","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}