{"product_id":"9780814417010","title":"The Anatomy of Persuasion: How to Persuade Others To Act on Your Ideas, Accept Your Proposals, Buy Your Products or Services, Hire You, Promote You, and More!","description":"Some people seem to be able to talk anybody into anything! Do they simply possess a natural talent that the rest of us can never hope to imitate?  This refreshing books says \"No!\" and provides readers with a unique, proven, step-by-step analytical thinking process that anyone can use to analyze, organize, and present information in a persuasive way.  The Anatomy of Persuasion literally dissects each step in the persuasion process. Readers will turn their great ideas into tangible realities as they learn how to:  * apply the two major principles of communication * perceive the needs of others * present the features and benefits of their idea * understand the subconscious decisions people often make * create a logical, error-free proposal (oral or written) that will win the day.","brand":"AMACOM","offers":[{"title":"Default Title","offer_id":47128445321456,"sku":"9780814417010","price":6.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780814417010_p0.jpg?v=1763743533","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780814417010","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}