{"product_id":"9780814420096","title":"High-Profit Selling: Win the Sale Without Compromising on Price","description":"\u003cp\u003eIn the high-pressure quest to make a sale, acquire a contract, and beat out other bidders, sales professionals frequently resort to cutting prices, offering discounts, or making other concessions that cut into their operating margins—short-term strategies that are destructive to the long-term sustainability of their business.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eHigh-Profit Selling\u003c\/i\u003e helps readers understand that their sales goal shouldn’t simply be to sell more, but to sell more at a higher price…and that success comes only to those focused on “profitable sales.” This eye-opening book shows readers how to: \u003c\/p\u003e\u003cp\u003eAvoid negotiating\u003cbr\u003e• Actively listen to customers\u003cbr\u003e• Match the benefits of their product or service with the customer’s needs and pains\u003cbr\u003e• Confidently communicate value\u003cbr\u003e• Successfully execute a price increase with existing customers\u003cbr\u003e• Ensure prospects are serious and not shopping for price \u003c\/p\u003e\u003cp\u003eToo many salespeople believe that a sale at any price is better than no sale at all. This powerful guide helps move readers toward a profit-centered approach that will strength en their relationships and increase their bottom line.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"AMACOM","offers":[{"title":"Default Title","offer_id":47031219945712,"sku":"9780814420096","price":19.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780814420096_p0.jpg?v=1763746157","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780814420096","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}