{"product_id":"9780814420102","title":"High-Profit Selling: Win the Sale Without Compromising on Price","description":"In the high-pressure quest to make a sale, acquire a contract, and beat out other bidders, sales professionals frequently resort to cutting prices, offering discounts, or making other concessions that cut into their operating margins—short-term strategies that are destructive to the long-term sustainability of their business. High-Profit Selling helps readers understand that their sales goal shouldn’t simply be to sell more, but to sell more at a higher price…and that success comes only to those focused on “profitable sales.” This eye-opening book shows readers how to: Avoid negotiating • Actively listen to customers • Match the benefits of their product or service with the customer’s needs and pains • Confidently communicate value • Successfully execute a price increase with existing customers • Ensure prospects are serious and not shopping for price Too many salespeople believe that a sale at any price is better than no sale at all. This powerful guide helps move readers toward a profit-centered approach that will strength en their relationships and increase their bottom line.","brand":"HarperCollins Christian Publishing","offers":[{"title":"Default Title","offer_id":47129675333872,"sku":"9780814420102","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780814420102_p0.jpg?v=1769910241","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780814420102","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}