{"product_id":"9780814420300","title":"Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire","description":"\u003cp\u003eStorytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated “corporate storytellers.” 3M banned bullet points years ago and replaced them with a process of writing “strategic narratives.” Procter \u0026amp; Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum.\u003c\/p\u003e\u003cp\u003eThe reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eLead with a Story\u003c\/i\u003e contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help:\u003cbr\u003e• Define culture and values \u003cbr\u003e• Engender creativity and innovation \u003cbr\u003e• Foster collaboration and build relationships \u003cbr\u003e• Provide coaching and feedback \u003cbr\u003e• Lead change \u003cbr\u003e• And more\u003c\/p\u003e\u003cp\u003eWhether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter \u0026amp; Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"AMACOM","offers":[{"title":"Default Title","offer_id":47031370449136,"sku":"9780814420300","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780814420300_p0.jpg?v=1763743579","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780814420300","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}