{"product_id":"9780814420393","title":"Chocolate Fortunes, Chapter 3: Cadbury, One Billion Consumers","description":"Chapter 3 follows CadburyAÆs China market entry step-by-step during the first half of the 1990s. It explores the perils and consequences of overconfidence and taking a dogmatic approach toward building a consumer product business in China. It shows how missteps with setting up their manufacturing infrastructure, and distribution and sales operations, led this once top brand to suffer a leadership crisis that ultimately resulted in a diminishing chocolate business within ChinaAÆs high-growth chocolate market. CadburyAÆs story demonstrates the unforgiving nature of ChinaAÆs value-conscious, quality-obsessed consumers since the company has yet to recover from its early missteps in the market.","brand":"AMACOM","offers":[{"title":"Default Title","offer_id":47129634734320,"sku":"9780814420393","price":1.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780814420393_p0.jpg?v=1763739696","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780814420393","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}