{"product_id":"9780814420768","title":"Coolfarming, Chapter 1: How Do You Turn A Cool Idea Into A Trend?","description":"Coolfarming is a novel way to manage projects leading to disruptive innovation. Coolfarming consists of four steps. First, the creator comes up with a cool idea. Second, the creator recruits a Collaborative Innovation Network (COIN), an intrinsically motivated group of three to fifteen collaborators who turn the vision into an early product. Third, the Collaborative Learning Network serves as a sounding board, until fourth, the new product is finally adapted by the Collaborative Interest Network, a group of early end users. Two great examples of Coolfarming are the creation of the World Wide Web and the development of the Linux open source operating system.","brand":"AMACOM","offers":[{"title":"Default Title","offer_id":47129380454640,"sku":"9780814420768","price":1.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780814420768_p0.jpg?v=1763745159","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780814420768","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}