{"product_id":"9780814420928","title":"Coolfarming, Chapter 5: CLNS, Teaching and Preaching the Gospel","description":"The Collaborative Learning Network consists of friends and family of the COIN members, who serve as a sounding board, early testers of the product, and a recruiting pool for new COIN members. The way Japanese printer manufacturer Fuji Xerox successfully launched a new product outside its existing product range through a CLN of sales people illustrates the power of this approach. P\u0026amp;G used a network of technology and new product coolhunters called the ôTechnology Entrepreneursö to stock its product pipeline with new blockbuster products generating additional sales of over one billion dollars per year.","brand":"AMACOM","offers":[{"title":"Default Title","offer_id":47129676710128,"sku":"9780814420928","price":2.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780814420928_p0.jpg?v=1763745164","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780814420928","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}