{"product_id":"9780814421284","title":"Coolhunting, Chapter 1: Why Cool Matters","description":"Coolhunting involves making observations and predictions as part of the search for cutting-edge trends that make the world a better place and hence are ôcool.ö It is a way of capturing what the collective mind is thinking, and using what is captured to advantage. The benefits for business are tremendous, especially for watching external markets and unleashing internal innovation.","brand":"AMACOM","offers":[{"title":"Default Title","offer_id":47129677725936,"sku":"9780814421284","price":2.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780814421284_p0.jpg?v=1763747654","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780814421284","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}