{"product_id":"9780814421291","title":"Coolhunting, Chapter 2: Swarm Creativity Creates Cool Trends","description":"Humans swarm around like-minded people. In the online world, this often leads to Collaborative Innovation Networks, or COINs--cyberteams of self-motivated people with a collective vision, enabled by technology to collaborate on innovation and create winning ideas in cool ways: by giving power away, sharing knowledge, and self-organizing. Coolhunting discovers these COINs, finding new trends by finding the trendsetters.","brand":"AMACOM","offers":[{"title":"Default Title","offer_id":47129635946736,"sku":"9780814421291","price":2.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780814421291_p0.jpg?v=1763740651","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780814421291","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}