{"product_id":"9780814421314","title":"Coolhunting, Chapter 4: About Trendsetters","description":"Cool people disseminate cool trends. The early adopters and improvers of new ideas are especially important; they convince others that the time has come to adopt an innovation. Benjamin Franklin is a role model for the behaviors of a cool trendsetter. In the COINs he created, he was always a galaxy, helping ensure that the swarm, collectively, were the stars.","brand":"AMACOM","offers":[{"title":"Default Title","offer_id":47129380749552,"sku":"9780814421314","price":2.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780814421314_p0.jpg?v=1763747656","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780814421314","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}