{"product_id":"9780814421369","title":"Coolhunting, Chapter 9: Five Steps To Becoming A Coolfarmer","description":"With access to a simple online software tool (provided), you can coolfarm your own ideas. A five-step process shows how to form a COIN, coolhunt in an online community, measure communication in your own COIN, and ultimately become a coolfarmer -- perhaps getting your innovation over the tipping point.","brand":"AMACOM","offers":[{"title":"Default Title","offer_id":47129636077808,"sku":"9780814421369","price":2.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780814421369_p0.jpg?v=1763744821","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780814421369","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}